Collateral Design and Promotional Products
COLLATERAL DESIGN INCLUDES – but is not limited to…
- Business Logo Design
- Business cards, brochures, flyers, catalogs, magazines, newsletters
- Promotional Products – Tshirts, jackets, vehicle decals / wraps, groundbreaking shovels (yes, I’ve designed some custom shovels for corporate construction sites groundbreaking ceremonies.)
- Product Labels and Packaging
- Branding or Brand Collateral Design
Also known as print or promotional collateral; every business needs it. From order forms, to brochures, to shopping bags, you cannot run a business without promotional products even in their most basic sense. At the very least, you will probably need a business card, and perhaps some customized order forms, definitely a logo, possibly store signs and POP display materials and vehicle decals are a huge asset.
Print collateral encompasses not just the bare bones of what a business needs to put its name out there, but also ads for newspapers or magazines, shopping bags, labels, order forms, letterhead, envelopes, newsletters, coupons, gift certificates, sales specials flyers and anything that is printed for business use. That’s a lot of stuff! And your business cannot function without it.
But first things first. Before spending a lot of money on printed business materials, be 100% sure your are happy with your logo; because it will be on everything! Does it give off the image you really think it does? And what about its use in branding? There are a few preliminary elements to consider if you are a new business just starting to think about what you will need in the way of promotional collateral. Another key element is…do you have “company colors” or do you want to have? Whatever colors are used in your logo should also be used throughout your promotional materials to give your collateral continuity and contribute to your company’s branding.
Don’t worry. Redstone does all of that for you if you want. We can design an entire collateral package or “Corporate Identity Package,” or just the individual pieces you need as you need them. Just let us know if there is a certain style you have seen that you like, or, we can also create a “look” for your company.
If you are an established business, perhaps you are looking to change your image to compete in your market better, or your promotional needs have changed.
So, now you can see, there is a lot more thought and design consideration that goes into a printed piece of paper than meets the eye.
Your logo will represent your company for many years to come, and possibly, for its lifetime. Therefore, logo design is not to be taken lightly or thrown together by an amateur. A logo does more than advertise your company name. A logo reflects the image a company wants to portray of itself to the public and it must do so in a positive, effective way. A bad logo will cause you to lose business for many reasons.
For instance, I used to design a great deal of promotional collateral for a hardwood flooring company, and in so doing, I spent a great deal of time researching what their competition was up to.
Another flooring company in the area had as their logo a cartoon drawing of a girl in red pigtails using a floor sander. Needless to say, it made them look very immature and extremely unprofessional, and it ended up being a joke in the flooring industry. It was interesting that after the same company changed ownership, the first thing the new owner did was change the logo. As a designer, every time I saw that logo I could not believe anyone would even consider it let alone not have a clue as to how it really reflected on their company. They were the laughing stock of the flooring industry in our area.
So….before you damage your reputation, your image, your branding and your future business potential, first and foremost hire someone who is not going to damage your business before it even gets going. It’s very difficult to reverse a bad image, and much easier to make sure it is done right the first time. A qualified logo designer knows how an image will reflect and be interpreted in your marketplace and industry. Because all business owners are biased and cannot be objective toward their own company, they often make irreversible mistakes in trying to market it themselves and due more harm than good. It is not worth saving a couple extra bucks by doing it yourself when it comes to logo design. As I started out saying, your logo will reflect on your company – either in a positive or negative way – for many years to come.
Madison Photographer and Licensed Drone Pilot in Madison, WI and surrounding areas including Baraboo, Sauk City, Richland Center, Reedsburg, LaCrosse, Middleton, Fitchburg. Will travel farther for a small travel fee. Contact me for details.