So..your business just came screeching to a halt due to unforeseen circumstances you have no control over; now what do you do?
Well, since you have some free time that is a luxury to most business owners, now would be a good time to take advantage of it and catch up or implement some management or company tasks that have fallen by the wayside or always get pushed to the back burner. Tasks like, catching up on paperwork, which we are all guilty of procrastinating on, and yes, this is an opportune time to ramp up your marketing strategy for when things finally get back to normal and start rolling again.
The Best Way to Strategize for the COVID aftermath.
It may seem premature to start planning for the end of the COVID crisis right now, but as business owners, we always have to be 6-12 months ahead of the game in our thought process. Planning for the future is what got you this far in your business, now you are actually graced with the time to implement a few ideas so you can launch your plan of attack when you open your doors again.
Work with your marketing agency on developing a comeback plan and how and when to best implement it. This can be a bit touchy because any marketing you do after a major crisis of any kind has to be handled correctly, or you could actually be sending the wrong message or a negative one without realizing it. This is where years of market researching techniques pay off in being able to analyze the market, your audience, and the common current mindset. One wrong move here and it could have a negative impact on your business for a very long time. Look at all the celebrities who have said the wrong thing at the wrong time and got blacklisted from Hollywood for years or forever. Even if what they said was just taken out of context by someone in the communications chain, the negative impact happened just the same. Your advertising message could just as easily be misconstrued, taken out of context, or flat-out ignored; lost in all the hype from the crisis itself.
Working from Home During the COVID-19 Crisis.
If you’ve ever tried working from home, you know what a challenge it is. There always seems to be some home chores staring you in the face beckoning for your attention and dragging your focus from your business work. Having been a work-from-home business owner myself from time to time, I have struggled with this aspect of it tremendously. I finally arrived at the only solution that works for me. I set aside my regular 8 hours during the day where all I do is work. Nothing else. Just as if I was at the office from 9-5. I take a lunch break and ignore my house and anything related to it during those 8 hours of dedicated work time. I also get dressed just like I was going to the office. You would be surprised how much of an impact your attire has on your mental state of mind while you are wearing it. If you are trying to work in your sweats or pajamas, or even a comfy sweatshirt and jeans, forget about it. You are telling your body it’s lounge time and your mind will follow. Dress the part and you will play the part of a business person while working from home. Trust me. It sounds like a little, trivial thing, but it has a big impact on your subconscious state of mind.
Getting Back into the Work Groove After a Long Absence.
Most business owners I know can’t wait to get back to the office, and once there, feel a little out of their groove, chaotic, floundering. We are such creatures of routine, and when that routine gets interrupted even briefly, it throws us out of sync with our daily work schedules. You know how difficult it is to go back to work after just one week on vacation. Now multiply that by 4-8 weeks. After getting back to the office, the best way to get that office groove back is to make a list of things you have to get done and then prioritize it; so you aren’t spinning your wheels because you’re overwhelmed with all the tasks that you have to catch up with.
Surviving the Covid Crisis as a business owner is not something any of us ever wants to have to go through again, but rest assured, in our age of globalization, it will, and the next time you will be better prepared to come out of it less scathed. Keeping our heads on straight regardless of the circumstances is the benchmark of a successful entrepreneur. So no matter what, keep a calm, cool demeanor so you can think straight. In trying times like the COVID Crisis, it’s so easy to get caught up in the stress, uncertainty, and anxiety and forget to focus. Focus will keep you functional.